Ronald Reagan claimed to have seen UFOs on at least two occasions, according to reports from sources as disparate as the Wall Street Journal, Lucille Ball and the National Enquirer. He alerted the Navy to one of his sightings, and he and Nancy believed that Egyptian hieroglyphics referenced extraterrestrial flying crafts. Reagan talked about this alien threat all the time.
On the other hand, he never mentioned AIDS until he was directly questioned about it in his second term, and he never gave a public statement on the epidemic until 1987, when 20,000-30,000 people had already died from it.
Between imaginary and existing threats, there is a point on how we should spend our money.
Source: salon.com
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Sunday, February 6, 2011
Saturday, February 5, 2011
the iPhone effect
The iPhone's appeal is phenomenal. It's the device that helped yesterday Verizon to break its single-day sales record for a device in about two hours. Between 3 and 5 a.m., Verizon sold more iPhones than it had sold of any other phone over a full business day!
Perhaps, there is no better explanation of the iPhone effect than this viral video of an imaginary interaction between a phone customer and a would-be iPhone purchaser.
http://www.youtube.com/watch?v=FL7yD-0pqZg&feature=player_embedded
Perhaps, there is no better explanation of the iPhone effect than this viral video of an imaginary interaction between a phone customer and a would-be iPhone purchaser.
http://www.youtube.com/watch?v=FL7yD-0pqZg&feature=player_embedded
Monday, October 20, 2008
Brands will treble Mobile Marketing spend by 2013
Major brands are looking to invest heavily in mobile marketing over the next 5 years according to an independent survey of large brands in the financial services, retail and manufacturing sectors commissioned by UK based mobile operator, Telefonica O2.
Despite the economic slowdown, brands do not believe that this will jeopardise mobility spending and the percentage of budgets spent on mobile marketing and communications is set to increase almost 150% by 2013.
Whilst online advertising is currently more popular than mobile internet marketing, two thirds of businesses state that mobile marketing campaigns generate a higher response rate than traditional methods due to the more personal ways they can reach their customers. The majority of marketing directors (60%) favour mobile marketing thanks to its highly targeted nature, particularly those in the financial services sector.
Interestingly, 88% of marketing directors anticipate behavioural targeting to be an important capability by 2010 enabling them to gain valuable customer insights.
However, half of those yet to deploy a mobile marketing campaign are concerned that their customers will view the text messages as spam. This misconception is confirmed by 46% of respondents, who stated they would only use mobile marketing if they were able to target their campaigns specifically, even though other users believe that mobile marketing has the ability to provide more targeting possibilities than any other advertising platform.
The most popular use of mobile marketing is for information services campaigns across the retail (60%) and financial services sectors (54%), while 40% use mobile marketing to send booking confirmations, to deliver appointment updates and to confirm items in stock.
Other popular uses of mobile marketing highlighted in the report include:
Although brand experience of mobile marketing is increasingly positive, concerns about integration remain high for IT directors, with many (43%) expecting difficulty integrating SMS marketing within their current IT infrastructure. However, of all brands currently deploying mobile marketing campaigns, 95% have experienced very little or no integration problems.
Simon Dean, Head of Mobile Media, O2 UK, comments, “As SMS continues to grow, there has never been a better time for brands to engage with their customers via mobile. In today’s economic climate, mobile is proving to be a cost effective, targeted way for businesses to interact with exactly the people they want, from sending a text reminder to alert a customer to an overdrawn bank account to confirming a delivery via SMS.”
“In fact, one in ten of those we surveyed already think mobile marketing has saved their business at least £1 million when compared to other marketing solutions. With more consumers than ever browsing the web through their mobile handsets, there is a significant and largely untapped audience for brands to target their customers directly.”
O2 commissioned Vanson Bourne in May 2008 to survey IT directors and marketing directors in 100 leading brands about their current and future plans for mobile marketing
Source: cellular-news.com
Despite the economic slowdown, brands do not believe that this will jeopardise mobility spending and the percentage of budgets spent on mobile marketing and communications is set to increase almost 150% by 2013.
Whilst online advertising is currently more popular than mobile internet marketing, two thirds of businesses state that mobile marketing campaigns generate a higher response rate than traditional methods due to the more personal ways they can reach their customers. The majority of marketing directors (60%) favour mobile marketing thanks to its highly targeted nature, particularly those in the financial services sector.
Interestingly, 88% of marketing directors anticipate behavioural targeting to be an important capability by 2010 enabling them to gain valuable customer insights.
However, half of those yet to deploy a mobile marketing campaign are concerned that their customers will view the text messages as spam. This misconception is confirmed by 46% of respondents, who stated they would only use mobile marketing if they were able to target their campaigns specifically, even though other users believe that mobile marketing has the ability to provide more targeting possibilities than any other advertising platform.
The most popular use of mobile marketing is for information services campaigns across the retail (60%) and financial services sectors (54%), while 40% use mobile marketing to send booking confirmations, to deliver appointment updates and to confirm items in stock.
Other popular uses of mobile marketing highlighted in the report include:
- text to win competitions (28%)
- text to call back campaigns (24%)
- text to email campaigns (24%)
Although brand experience of mobile marketing is increasingly positive, concerns about integration remain high for IT directors, with many (43%) expecting difficulty integrating SMS marketing within their current IT infrastructure. However, of all brands currently deploying mobile marketing campaigns, 95% have experienced very little or no integration problems.
Simon Dean, Head of Mobile Media, O2 UK, comments, “As SMS continues to grow, there has never been a better time for brands to engage with their customers via mobile. In today’s economic climate, mobile is proving to be a cost effective, targeted way for businesses to interact with exactly the people they want, from sending a text reminder to alert a customer to an overdrawn bank account to confirming a delivery via SMS.”
“In fact, one in ten of those we surveyed already think mobile marketing has saved their business at least £1 million when compared to other marketing solutions. With more consumers than ever browsing the web through their mobile handsets, there is a significant and largely untapped audience for brands to target their customers directly.”
O2 commissioned Vanson Bourne in May 2008 to survey IT directors and marketing directors in 100 leading brands about their current and future plans for mobile marketing
Source: cellular-news.com
Friday, October 17, 2008
Unilever, Seda Shampoo
- Unilever, Seda Shampoo
- Raise awareness of Seda Shampoo among teens in Brazil. The Seda brand is part of the Beauty and Hygiene Division of Unilever Brazil. Seda is the leader in the Brazilian shampoo market, with 25% market share. Sold in 80 countries, it even holds the Guinness World Record for the most heads of hair washed and styled in one day.
Scenario:
- Mobile campaign and customized Nokia 5200 Pink handset.
- When Seda prepared to release a teen-friendly version of its shampoo, executives discovered that most teens preferred to be communicated with via their mobile handsets. Nokia and interactive agency F.biz created a mobile advertising campaign along with customized handsets for the brand.
- Nokia and F.biz developed a mobile campaign featuring banner advertising on the Nokia Media Network, and wallpaper and game downloads on a customized Nokia 5200 Pink handset.
- Banner ads led customers to the download page of the Seda Teens Java game and a Seda Teens branded social networking site. The site allowed users to browse beauty and health tips, horoscopes and an “Experts” area where they could submit questions.
- 5% CTR, more than 360,000 visits to mobile site.
- 5% average click-through rate.
- More than 360,000 visits to the mobile Internet site in two months, twice the number of visits to the Seda Teens website.
- More than 11,000 game downloads.
Tuesday, October 14, 2008
Μεγάλη ανάπτυξη του Facebook στην Ελλάδα
Τις προτιμήσεις των Ελλήνων φαίνεται να κερδίζει το Facebook. Σύμφωνα με στοιχεία του Inside Facebook, η Ελλάδα διαθέτει πλέον 663.920 εγγεγραμμένους χρήστες του Facebook και καταλαμβάνει πλέον την 25η θέση στη σχετική κατάταξη. Μάλιστα, ο ρυθμός ανάπτυξης της ιστοσελίδας για το 2008 στη χώρα μας φαίνεται να αγγίζει το 260%.
Παράλληλα, στοιχεία του com.score καταδεικνύουν ότι τον Ιούνιο το Facebook μετεξελίχθηκε στο μεγαλύτερο social network, με 132 εκατομμύρια uniques. Όπως άλλωστε αναφέρει το Inside Facebook, 17 χώρες ήδη συγκεντρώνουν περισσότερους από 1 εκατ. εγγεγραμμένους χρήστες η καθεμία, ενώ το ίδιο αναμένεται σύντομα να συμβεί και σε Nότια Αφρική και Βέλγιο.
Παράλληλα, στοιχεία του com.score καταδεικνύουν ότι τον Ιούνιο το Facebook μετεξελίχθηκε στο μεγαλύτερο social network, με 132 εκατομμύρια uniques. Όπως άλλωστε αναφέρει το Inside Facebook, 17 χώρες ήδη συγκεντρώνουν περισσότερους από 1 εκατ. εγγεγραμμένους χρήστες η καθεμία, ενώ το ίδιο αναμένεται σύντομα να συμβεί και σε Nότια Αφρική και Βέλγιο.
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