Mobile Marketing Association Publishes Global Mobile Advertising Guidelines

The Mobile Marketing Association (MMA), which represents more than 600 companies across the mobile marketing ecosystem, announced in April 2008 the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the Association, are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience, by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way.

The guidelines can be downloaded from www.mmaglobal.com/mobileadvertising.pdf. The MMA has also released a Mobile Advertising Overview white paper which can be downloaded from www.mmaglobal.com/mobileadoverview.pdf.